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Nov 19, by Billy Strings. Nov 19, by The Mighty Manatees. Fast Money Hey Bulldog Soul Shakedown Party Are You Ready for the Country Want to take your business Page to the next level? Add custom tabs to tailor what content users see when they visit your Page. You can choose to use Facebook's default tabs, or you can add additional ones. You can also create a custom app via the Facebook Developer portal. Have you ever noticed a tiny gray or blue check mark next to the names of some businesses and brands?

Depending on how you categorized your Page, you could be eligible for a verification badge. A blue badge means that Facebook has confirmed an authentic Page for a public figure, media company or brand. Agray badge means that Facebook has confirmed an authentic Page for a business or organization.

A verification badge is by no means necessary, but it does add a sense of authority to your Page and business. This could be particularly important for businesses in ecommerce or online services looking to build trust with potential customers and initiate transactions online. To ensure you're eligible, confirm that your Page has a profile picture and cover photo. You'll receive a call with a verification code.

The blue check badge is only available to some public figures, celebrities, and brands. Of course, you want your Facebook business Page to be successful. However, what success looks like on social media will vary based on your business goals. Your top focus could be launching new products, building awareness, driving sales, or collecting leads.

If you need Page likes to master Facebook marketing, that brings up a good question: Why not just buy them? And for some, it may seem like a quick and easy way to make your business look credible. However, the issue lies in where these likes actually come from.

Companies that sell likes use click farms, fake accounts, or even compromised accounts to reach the promised number. Remember: Not every Facebook post shows up in the News Feed. When Facebook decides what to include, the algorithm looks specifically at engagement rates — not your total number of fans. Over time, the lack of likes and comments on your posts due to unengaged or fake fans compared to the number of Page likes you have could prevent your content from being seen.

The average user will likely also question your credibility with such a discrepancy. They won't hesitate to shut down your Page without warning.

Include an overview of what your business offers, proper categories, and a link back to your website. Here's HubSpot's "About" section as an example. From your Page's main screen, check out the section titled "Know friends who might like your Page? Spammy Facebook marketing does more harm than good. Encourage them to share it with their own Facebook friends or include the unique link in their email signatures. Employees in departments like sales, customer service, or HR who consistently email people outside your business are often a great fit.

Finally, be active. The best way to gain Page likes is to build an engaging community. Post helpful or entertaining content that your followers will want to like and share. Respond to messages quickly and interact with comments on your posts. Include social media follow buttons on your website and blog to make it easy for your audience to connect with you on Facebook. You can also use a Page plugin to easily embed and promote your Page on your website.

Facebook will build the iframe code that shows a feed of your latest posts. That way, visitors can like and share your Page without ever leaving your website. Have a brick-and-mortar business? Think of creative ways to let your customers know you have a Facebook presence. You could even run a promotion where people get a discount if they like your Page on the spot from their mobile device. Ecommerce businesses can do likewise. Sharing your Page from your other social media accounts is another option, as long as you do it sparingly.

When it comes to Facebook marketing , posting content is the core function of the job. Without a consistent flow of content, your Page exists solely as a source of information for people who are already aware of your brand.

Users discover your content and may choose to like your Page to continue the relationship. Over time, their trust in your brand increases, hopefully enough to make a purchase. From this field, you can also add a photo or video, tag a product or location, run a poll, or schedule or backdate your post if you so choose.

Posting an image is always a great choice, especially since Facebook posts with images see 2. As we covered in your Page setup, there are a few types of images you can post to Facebook, each with their own size specifications:.

One of the easiest ways to start populating your Facebook Page with content is to share the blog posts you publish. To post a link, begin the same way you would create a text post. Write a sentence or two and paste in your link. Before you publish, go ahead and delete the link to make your post look more clean and professional. By this point, the blog post should auto-populate below the white box with the title, meta description, and image.

Speaking of, remember to include a compelling meta description with each blog post you write. Facebook automatically pulls this in to describe your link. In fact, a Facebook exec predicted the social media platform will be all video by Select the file from your computer. You can also add it to a playlist. As with Facebook links, use this text to entice your audience to watch the video.

Click along the navigation on the right side to choose your video thumbnail and add subtitles and captions. Because Facebook auto-plays videos, the first seconds are prime real estate. As you brainstorm videos for Facebook, make the beginning as visually compelling as possible to encourage the user to view the full video. Aside from pre-produced video, Facebook Live is another option to explore multimedia content.

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